So many people want to initial
a business today and be rich tomorrow. Sorry, all the people it doesnt happen that way. If it did, everyone would do it. There is no costless lunch...it takes hard work, determination and realistic goal setting.
Think about the businesses you have worked at, look at the businesses in your community. I mean really look. When you go to the dry cleaners, how many other everybody are there also. Think about what it takes for that dry cleaner to open every day. How many everybody he needs to come in with their dry cleaning in order to generate a profit. OK, dry cleaning doesnt excite you. How about that specialty shop you want to open! You want to open a retail store that caters to people that buy Hummels, knick knacs, bric-a-brac. Will you only handle certain types? How many will you order of each type? What are the best sellers? How many will you have to sell to earn alot of money for yourself, and to also keep that shop open, or will you sell them by mail order only from your home?
Want to do business on the web? The identical
principles apply. How many visitors to your internet site
do you absolutely need to contruct
a sale? How do you get them to visit? How do you get them to stay? You get the idea. You absolutely need goals in order to measure any progress in your business.
Realistic goals come from a well thought out mission statement, which leads to a very dazzling business plan, which leads to a well thought out advertising strategy. You should have short and long term goals. The short term goals will cover the upcoming 6 months to 2 decades
. Your long term goals will go further out, lets say over the next five many years. Remember, you need to give a business at least two decades
in order to give it a real chance. Not all businesses contruct
a gigantic profit immediately.
Lets say you want to beginning a house cleaning business. Your initial plan is to work it yourself, and add independent contractors as needed. You decide on your mission statement, you build up your business plan. You want to make $500 per week, working six days per week, 10 hour days. Your branding will incorporate advertising in your local paper, flyers, and mailers. You may clean 3 houses/apartments per day at $25-$50. You also have to decide your price points, what will you charge for a 1 bedroom, 2 bedroom, or a house with 3 bedrooms 2 bathrooms, etc. After all this is done you can better determine how many of each type you will positive need
each week to meet you target
of $500 per week. These are your short term realistic goals. Your long term goals are to eventually hire independent contractors to do the work. Obviously, the more clients you sell
for, the more independent contractors you need, but also the more income you might
contruct
. You will make up long term goals for the third, fourth, and fifth many years of how many independent contractors you want to add and how many clients you want. Your advertising plan will reflect what you absolutely need to do to get the numbers you are projecting.
Realistic goals may and must be set, you just positive need
a plan. For example, in Lease Purchasing, as in any other business, wants setting is of paramount importance. You positive need
to follow a plan, a plan for success. Short term goals and long term goals are part of this plan. Like many franchise businesses that have an outline for their franchisees to follow for a successful business, the same should be done in lease purchasing.
To set these realistic goals and to obtain a nice
foundation, you absolutely need a script that provides you with support in the initial
up and running of your business. Using our own Lease Purchase Coaching Program as an example, we schedule consultations that cover all students positive need
to know to get started. We role play with students and have distingguished assignments giving them certain things to do, and certain goals to meet. If they follow the program, and do their deals, they will be able to run their own successful business. We work with our students to accomplish the above and to help them set realistic goals.
An example of goals in Lease Purchasing is the number of deals you want to do, and how many calls or contacts you need to contruct
to do that number of deals. How many consultations do you want to do, again, how many contacts you contruct
will determine how many you get. Lease Purchasing like many other businesses is a numbers game. Make so many contacts, and/or calls and get so many deals. However, in order to do this, you have to build some target
building
decisions and set realistic goals, not farfetched ones. Making a million dollars by the end of six months is not a realistic target
. Making so many calls per day, per week, per month is, and then from the number of calls/contacts you contruct
, realize you are going to get so many responses, and from those responses generate so many deals. A realistic income working full instant the first year is $50,000 to $75,000.
Following a proven method is of the utmost importance. You do not
hear of many Burger King or Taco Bell franchises failing. Why, because they follow the corporate plan. The business
will tell them there are no short cuts. If they want to be successful, they absolutely need to follow the companys proven formula.
The many people
who fail in business are usually those who do not
listen; dont want to follow a proven script; want to take short cuts; and who dont set realistic goals.
So remember, no matter what your business is, if you want to be successful you positive need
to set goals for yourself ... and contruct
them realistic.
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Full Article Not Making Any Progress? Write It Down Not Making Any Progress? Write It Down. By Ken Leonard Jr. 2002 KLJ Online Do you have a problem acquiring things done? Write it down. Cant find measure to contruct your business? Write it down. Are you in a rut, not building any prog...
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